Monolithic Design by Sony
In my own living room, I prefer the TV to blend in and be just one of the objects in the room, instead of being the focus of the space. So while the idea of monolithic design for TVs doesn’t appeal to me, I really appreciate the consqeuent execution of this design direction and the thoughts behind it, as expressed in this interview with Sony’s design team. One of their arguments is that TVs are frames for content, so any additional decorative design is unnecessary. Another point is that the TV should also enhance the space when it is turned off, almost like a sculpture. The concepts and execution is great, but I think the presentation is off. The images and videos are beautiful, but the TV is presented as an abstract object in a fictional space. It would have been more successful if the presentation had been less monolithic and more about highlighting how this design succeeds in enriching real-world living rooms.
